Registrar Login

Presentation Materials

 

2009/10 Events

Media Outreach 101 (Webinar), GMMB, December 2009 (see Other Events & Webinars)

Beyond Funding: Sustainability Strategies for Long-Term Success, Scott Thomas, PhD, Fall 2009:

Healthy People in Healthy Places: A Call to Action for Tobacco Prevention 2009, Oct. 7, 2009 Yakima/WA

Presentations and Related Handouts:

DOH TPCP Materials: 

General Conference Materials/Resources:

 

2008/09 Events

Health Equity for All: A Leadership Summit to Reduce the Burden of Tobacco Use Among Low SES Populations, Nov. 5-6, 2008  Vancouver/WA

Agenda

Participant List

Presenter Bio's

Addressing Tobacco-Related Disparities in Washington [Poster]  (PPT 3.1 MB)

The Work To Be Done (PPT 3.84 MB)

Innovative Approaches to Reducing the tobacco Burden Among Low SES Populations - A National Review (PPT 2.2 MB)

Stigma and Smoking: The Consequences of our Good Intentions (PPT 2.3 MB)

Communication Strategies - lessons learned from campaigns & research projects with Low SES and cross-cultural communities (PPT 3.8 MB)

Massachusetts Tobacco Control Advertising Strategies (Day 1) (PPT 1.3 MB)

Promising and Innovative Practices - WA (PPT 4 MB)

Promising and Innovative Practices - OR (PPT 4.6 MB)

Bringing Everyone Along - Wisconsin (PPT 6 MB)

New Mexico's Experience in Reaching Out to Communities Experiencing Poverty (PPT 565 KB)

Massachusetts Tobacco Control Advertising Strategies (Day 2) (PPT 1.25 MB)

California Tobacco Control Program-Local Programs & Priority Populations Unit (PPT 2.2 MB)

What Did We Learn (Summary of day 1) (PPT 400 KB)

Social Marketing & Social Norms - Changing Public Behavior (PPT 1.9 MB)

How to Get a Soccer Partner (.wmv 4 MB)

Goldfish (.mpeg 2 MB)

Handout 1 - Purpose

Handout 2 - Behavioral Objectives

Handout 3 - Initial Planning

Handout 4 - Segmentation

Handout 5 - Formative Research

Handout 6 - Strategic Questions for Audience Research

Handout 7 - Marketing Mix Analysis

Handout 8 - small budget